Join ACD’s Government Affairs Team to discuss the upcoming 2026 Fly-In in Washington, DC! They will walk through what to expect during the Fly-In and the important policies we will advocate for.
Your buyers have fundamentally changed how they research suppliers and make purchasing decisions. Today, procurement teams use AI throughout the buying journey, with 94% of procurement executives using generative AI weekly and 80% of CPOs planning organization-wide deployment within three years.
The challenge is that most distributors only engage buyers after about 70% of the decision process is complete. That leaves the AI-driven majority of the journey invisible, leading to longer sales cycles, lost deals, and fewer RFQs.
This session explains how a Marketing AI Roadmap helps address that blind spot. You’ll learn a structured, practical approach for aligning marketing, sales, technical, and service teams to better engage AI-first buyers across the entire customer lifecycle. Drawing on proven frameworks and real-world examples, this presentation delivers a clear playbook for adapting your go-to-market strategy in an AI-driven buying environment.
Thank you to our webinar sponsor:
Privately-held manufacturing and distribution companies may feel that only large, public companies are the target of cyberattacks. However, around 46% of cyberattacks target businesses with fewer than 1,000 employees. Join this webinar to hear from Michael McGuire and Alexandra Bretschneider of JKJ about real Cyber claims they’ve seen with clients in the Chemical industry, the nuanced challenges in each scenario, and the top strategies for prevention.
Thank you to our webinar sponsors:
