Effective marketing of your brand is essential in this competitive marketplace. How familiar is your audience with what your business does and the products and services you provide?
In our recent webinar How to Expand Your Brand Recognition with NACD, we took a deep dive into the importance of keeping your business top of mind for consumers and how it’s possible to sharpen your competitive edge through content marketing.
Aileen Smith, NACD's Director of Communications, hosted the session and talked about the many and varied ways – free and paid – that members and Affiliates can showcase their abilities and get their message in front of a wider audience.
She was joined by Claire O'Leary, Managing Director of Venture Business, to talk about advertising within NACD's Chemical Distributor magazine, as well as Christina Womack, Director of Partner Operations, and Alan Zickefoose, Digital Media Manager with Association Revenue Partners (ARP), who discussed digital advertising via NACD's website, email marketing blasts, and e-newsletters.
Whether your company is an established business or a fledgling startup, brand recognition should be the bedrock of your sales funnel. After all, your customers need to know who you are and what you do so they can trust and buy from you.
By focusing on just a few fundamental building blocks, it’s possible to grow your reputation and see noticeable gains in terms of sales and new opportunities. Everything from your logo and tagline to your products/services and company culture can help make your company stand out from the crowd and get noticed.
So, what exactly is content marketing? Well, when it’s done right, it’s an effective way of conveying your skills and expertise to a wider audience.
Developing and distributing relevant and useful content helps to position you as a thought leader on a specific topic. That makes people trust and value your abilities – which could lead to future business. There are many ways of doing this, such as blog articles, newsletters, whitepapers, videos, and social media.
There’s certainly lots to discuss right now, from government affairs and policy to Responsible Distribution and all the big issues affecting the industry.
NACD recently launched its Chemline: Inside the Chemical Distribution Industry podcast as a great new way to share opinion and insight. If you’re interested in participating in one of the episodes, be sure to get in touch!
We’re also always looking for input for our Responsible Reflections Blog articles and quarterly Chemical Distributor magazine. There are also occasions where we need people to help with interviews for media stories for external publications or radio and television segments. If you're interested in participating in any of these and are willing to lend your expertise, we would love to hear from you – particularly if you have stories you think will resonate with the NACD audience and offer educational value.
After all, we only know what we know at NACD. We need you to share your thoughts and insight so we can better represent you and get your messages across. Get in touch with the communications team at communications@nacd.com.
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