It’s hard to believe, but just five short months ago, we announced our new name – the Alliance for Chemical Distribution – and our new brand manifesto of backing the chemical distribution experts our world depends on.
As an organization, and as an industry, we were at an inflection point when we first embarked on this journey. Our members had grown and diversified since NACD’s founding over 50 years ago. Today, our members no longer define themselves solely as chemical distributors. Instead, they impact every segment of the chemical supply chain and we wanted to make sure that our brand identity reflected the diversity of function that ACD members bring to the industry.
Our rebrand broadens the tent for those who consider themselves chemical distributors and better positions us to seize the tremendous opportunities before us. Our tagline, “Empowered Performance. Unrivaled Expertise,” encapsulates the continued excellence that our members provide to the industries and communities they serve.
While we at ACD have been living and breathing the story around our rebrand, we realize that many of our members may not have given it much consideration since the rebranding was announced last November at Annual Meeting. We are excited to tell the story of the chemical distribution industry’s impact, expertise, breadth, and depth, and hope that our members – the experts our world depends on – will help us tell it.
Our Member Assets Portal has some important materials that can help your company share the vision we all have for the future of the chemical distribution industry. Within the portal you will find language you can use on your website or in conversation to communicate about ACD and ACD Responsible DistributionTM. You’ll also find a customizable ACD Responsible DistributionTM fact sheet and a Responsible Distribution sales slide available for download in .pdf or .ppt formats.
We encourage you to update and incorporate the new ACD and Responsible Distribution branding into your websites and other digital and printed materials. Additionally, we invite you to explore ways you can help tell the story of our dynamic industry that creates and supports more than 75,000 jobs across the country and contributes nearly $28 billion in total economic impact. If you’d like to learn more about messaging around ACD, ACD Responsible DistributionTM, and our brand manifesto, please do not hesitate to reach out ACD’s Communications Team at communications@acd-chem.com.
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