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ACD Branding Gets a Refresh

It’s been a busy few months since we announced our rebrand and ACD is excited to showcase some great new resources that members can use to show their active participation in our organization.

Our new Member Assets Portal can be accessed through the Member Benefits tab on our website, and provides some useful tools to help you highlight your endeavors as a safe, reliable, and responsible organization within the chemical supply chain.

We ask all members and Affiliates to take the opportunity to align themselves with our ACD branding by updating their websites and emails with our new logos. We’re hoping most of you will be able to make these changes over the coming months, with all old NACD and Responsible Distribution references completely removed by November 7, 2024. We’ll be carrying out an online search for our old branding in the June 2024 timeframe to try and catch any outdated logos – and are always on hand to assist members in making the updates or answering questions, if needed.

The new Portal provides a one-stop-shop for all our official logos and branding materials, including our new “Proud to be part of ACD” logo and “Verified Responsible Distribution” badge for those member companies who have already successfully completed their ACD Responsible DistributionTM verification.

Here, you’ll also find a link to a dedicated page explaining our member brand guidelines, including details about the coloring, fonts, and permitted uses.

We know how proud many of you are about your membership and urge you to seize the opportunity to highlight your efforts. By participating in ACD, you’re demonstrating you’re a safe and trusted company, that you have access to education and compliance resources, and are part of a greater voice representing the industry.

To help spread the message, we’ve made a downloadable social media graphic available, as well as sample text to make it easier to explain our transition to ACD and the significance of your participation in the organization to your customers and suppliers.

The Portal also includes some sample wording that you can use in your communication materials, which explains the magnitude of participating in our Responsible Distribution program. Feel free to use this on your website when you’re showcasing the great work you do regarding compliance and your certifications.

In addition, to show your commitment to our environmental, health, safety, and security program, we’ve also provided access to a customizable fact sheet where you can input your own company logo, information, and description of your services. We’ve also delivered this information to you in the form of a PowerPoint presentation slide for members to insert into their next sales pitch. These handy tools are ideal for sharing with your prospective partners both up- and downstream to demonstrate your company’s competitive advantage in the industry.

Go ahead and highlight your efforts as a proud ACD member – and let everyone know the important role you play in the supply chain.

If you’re a member or Affiliate and need any further information or assistance updating your website or documentation, reach out to the ACD’s team at communications@acd-chem.com.

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