Join Senthil Gunasekaran, Co-founder & Managing Director, ActVantage to discuss how the pandemic ushered technology into many facets of the business, especially on sales. The customers have more options online than ever in terms of product availability and pricing. There are non-traditional digital competitors who use business marketplace to reach diverse customers. While the customers and competition evolved to the next stage, the sales team struggles to elevate their game. The effective transition of sales teams is going to be the deciding factor for revenue recovery. How do we enable sales teams to retain and grow customers in this unique environment? The answer lies in leveraging one of the most under-utilized assets: customer data. Based on cross-industry distribution research, we developed a two-step roadmap that would help chemical distributors drive profitable growth through actionable customer analytics and resulting growth playbooks.
Thank you to Chemical Interchange Company for sponsoring this webinar!